Doug Hall's new book preaches marketing that matters
Doug Hall has long been a creative hero. From the first time I cracked the pages of Jumpstart Your Brain to the lessons on becoming a maverick thinker, Mr. Hall has always been the posterchild for the quintessential "Idea Guy."
His new book is no different in the quality of the creative message, but attacks the task of what to do AFTER you've created the next big thing... marketing it to the public in a way that stands out from every other media message cluttering up our consciousness.
There's a great article over at the How Magazine website on the book. I encourage you to read it, and invite you to buy the new book by Doug Hall and Jeffrey Stamp -- Meaningful Marketing.