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Friday, December 17, 2004

Filching NetFlix
Mimicing the Business
Model of the Moment
Aside from Blockbuster's recent attempts to turn some NetFlix biz their way, I've discovered a few other companies that seem to be adopting similar membership/payment styles:

Bag Borrow or Steal is a handbag borrowing business that charges from three different levels of monthly membership fees in exchange for the loan of designer purses. Keep your selection as long as you like, and then return it for the next style in your "virtual closet" wishlist.

Zooba.com is taking book-of-the-month clubs in a new direction. After joining for $9.95 per month, you create an online reading list from their available titles. Your first book is shipped immediately, and then one follows every month thereafter -- each one selected from your personal reading list.

The simple twist here is that you own the book. It's basically your standard book-club membership, except instead of sending you a selection card to return every month, you simply assemble your monthly selections in advance via your online reading list. It's a brilliant application of the almost trendy NetFlix business model. I didn't know whether to be disgusted or in awe of their common sense genius. I decided upon "awe" -- it sure beats seeing another one of those "12 books for a penny" promotions!

You can join Zooba by clicking this link.

5 Comments:

Blogger thomasA; said...

Bag Borrow or Steal just might be the coolest thing that has happened to the luxury market in years. Sure everyone has a knock-off Coach or Prada handbag, but who gets to have both a real Coach and Prada handbag for a fraction of the cost - members of Bag Borro or Steal. Get some Bag Borrow or Steal action for yourself.

12:32 PM  
Blogger AnnieM; said...

I read bag borrow or steal was sued by Gucci for carrying fakes. Who know what type of activity they are involved in? I've seen a ton of bad stuff about supporting black markets like fake bags. Just not politically correct since 911.

10:45 AM  
Blogger Don The Idea Guy; said...

If it's true -- that's a shame. They had an incredibly cool concept that reached a high-end market. To knowingly muddy it with knock-offs would be like shooting yourself in the foot. I hope the accusations prove to be false.

11:01 AM  
Blogger Don The Idea Guy; said...

If it's true -- that's a shame. They had an incredibly cool concept that reached a high-end market. To knowingly muddy it with knock-offs would be like shooting yourself in the foot. I hope the accusations prove to be false.

11:01 AM  
Blogger jen; said...

Hey I just tried from bags to riches. I got a really cool new Fall Coach for $50 less then the other bag borrow site!

11:41 AM  

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