How do you know where your Brand stands?
Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, and heir apparent of Papa Al Ries' title of "Positioning Guru" started an excellent blog a couple months ago on the Origin Of Brands.
One of my favorite posts is her refresher course for people who think Positioning is dead -- they're wrong.
Read about it here -- Positioning is Alive and Well.
Laura is also the author of several best-selling books on the subject, not the least of which is the invaluable 11 Immutable Laws of Internet Branding.