No Position?
How do you know where your Brand stands?
Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, and heir apparent of Papa Al Ries' title of "Positioning Guru" started an excellent blog a couple months ago on the Origin Of Brands.
One of my favorite posts is her refresher course for people who think Positioning is dead -- they're wrong.
Read about it here -- Positioning is Alive and Well.
Laura is also the author of several best-selling books on the subject, not the least of which is the invaluable 11 Immutable Laws of Internet Branding.
How do you know where your Brand stands?
Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, and heir apparent of Papa Al Ries' title of "Positioning Guru" started an excellent blog a couple months ago on the Origin Of Brands.
One of my favorite posts is her refresher course for people who think Positioning is dead -- they're wrong.
Read about it here -- Positioning is Alive and Well.
Laura is also the author of several best-selling books on the subject, not the least of which is the invaluable 11 Immutable Laws of Internet Branding.
posted by Don The Idea Guy at 8/09/2004
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