Ideas from Trends
& Statistics Part 2
I posted in May about how you might build bright ideas from trends and statistics found in the news.

In this week's Marketing Profs' newsletter, there is a great article on reaching out to pet owners. The article is filled with statistics and examples of how our nation's obesession with our furry family members can lead to profitable promotional and product ideas.

A worthy read and great reminder about using stats and trends to create new ideas!