How are you? I am fine.
Didn't know if you were aware of this book, but it's IMPORTANT (note use of ALL CAPS.)
"Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising" by Joseph Jaffe, will (should!) make you rethink your industry, services, programming, and personnel.
Great book, spot-on about most of the new advertising strategies (and deadly accurate about the rapid demise of the old ones.)
You should read it -- definitely worth your time, and could quite possibly add a few years to your industry.