Last Friday it was People names -- this week it's all Business.
Many times clients will ask my opinion of company names they've created, and although there are plenty of books on the subject and a variety of opinions available, I've always wished there was a collection of basic truths to which I could refer them -- now there is.
In a recent Origin of Brands blog entry, the lovely Laura Ries shared "The 9 Keys Naming Success." This set of keys unlocks the basic principles to successfully naming a company or product -- read them , learn them, keep them on a keyring to which you can constantly refer.
The 9 Keys are listed below, but you'll have to visit Laura's blog for the full descriptions. Be sure to bookmark the entry or save a copy to your computer -- it's a great list.
- Key #1: Short
- Key #2: Simple
- Key #3: Suggestive of the category
- Key #4: Unique
- Key #5: Alliterative
- Key #6: Speakable
- Key #7: Spellable
- Key #8: Shocking
- Key #9: Personalized