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Saturday, September 11, 2004

Brand Personalities -- Election Edition
Dubbya is to Dunkin Donuts, as Kerry is to Starbucks
Interesting (and kinda funny) study from branding firm Landor Associates, share results of presidential product match-ups.

I first learned of it through Brandon Uttley's Brand On! blog, but I'd be really interested in seeing the same data collected for the vice-presidential candidates...

Cheney is to Metamucil as Edwards is to Red Bull?


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