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Tuesday, October 05, 2004

Laudable Audible
Debate Downloads
The other day received an email from Audible.com (purveyor of audio paperbacks and periodicals) offering a free download of the first presidential debate.

The message also announced they'd be making ALL of the debates available for download at no charge. This is an EXCELLENT way to invite folks from both sides of the political fence to the Audible website. A perfect example of "Give To Get Marketing."

The only thing I would have done differently was to have shared other political-themed titles that were available for purchase -- a kind of "you may also enjoy..." list of recommended titles.

Their offer of the free download will obviously result in many politically-savvy visitors -- why not take the opportunity to make them aware of two or three other titles in which they might also enjoy? They've missed an opportunity for the McObvious "Do you want fries with that?" upsell of titles like The Nixon-Kennedy Debates, The Iraq War, Bushworld, and Unfit for Command.

Don't laugh -- "Do you want fries with that?" is responsible for millions of dollars of sales every year! Where are you missing opportunities to sell fries?


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