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Friday, February 20, 2004

One-Page Sales Sheet
Rhonda Abrams shares sales sheet insight
For those of you who do not currently subscribe to Rhonda's free monthly newsletter, you're missing out on some great stuff -- like the most recent edition's article on One-Page Sales Sheets.

I've always been a big fan of simply designed information sheets that allow customers to get a quick snapshot of information. Why weigh readers down with tons of useless filler text inside a brochure that will never get read?

Sales pro Jeffrey Gitomer insists that you could write the words "up yours" anywhere on a corporate brochure and no one would ever see them, and I tend to agree.

Take a few minutes to read Ms. Abrams' article on One-Page Sales Sheets -- and make sure you don't miss the link to the excellent example page she supplies.


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