The Rise of the Creative Class
The world has moved away from the old "organizational" era of corporations and homogeneity and into the "creative" era, which is spearheaded by 38 million workers -- from scientists to IT workers to artists and writers -- with a variety of lifestyles and needs.

In his new book The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life Richard Florida, the H. John Heinz III professor of regional economic development at Carnegie Mellon University in Pittsburgh, says the world has moved into the "Creative Era."

"My argument is that in order to harness creativity for economic ends, you need to harness creativity in all its forms. You can't just generate a tech economy or information economy or knowledge economy; you have to harness the multidimensional aspects of creativity. So the book says that there are three types of creativity: technological creativity, which is innovation, new products and ideas and technologies; economic creativity, which includes entrepreneurship, turning those things into new businesses and new industries; and cultural and artistic creativity, the ability to invent new ways of thinking about things, new art forms, new designs, new photos, new concepts. Those three things have to come together to spur economic growth."

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