Colorful Relaunch of a Big Brand
Renewing vitality in an established brand isn't always so black and white
Excellent coverage of Masterfoods USA's plan to add new color to their fading M&Ms brand -- by taking all the color away.
Potentials Magazine | June 2004

If your tastes run more retro, you should checkout Groovy Candies or Oldtime Candy. Both sites carry those really cool treats we big kids over 30 used to enjoy in our youth.