The Opposite of Product Placement
Film Placement? Content Placement?
Amazon has started producing original short films through their Amazon Theater page.

It's long been said that in the near future you could watch a television program and click on the remote control to purchase products, clothing, furniture, etc. that are being used by your favorite characters -- Amazon brings us one step closer to that reality by publishing a list of every product and accessory used in the film and even providing active links within the end credits.

I haven't watched all five of their current films yet, but the latest title is "Portrait" starring Minnie Driver. Looks like they're investing in 'real' talent for their movie reels.

It's a pretty cool idea.