Film Placement? Content Placement?
Amazon has started producing original short films through their Amazon Theater page.
It's long been said that in the near future you could watch a television program and click on the remote control to purchase products, clothing, furniture, etc. that are being used by your favorite characters -- Amazon brings us one step closer to that reality by publishing a list of every product and accessory used in the film and even providing active links within the end credits.
I haven't watched all five of their current films yet, but the latest title is "Portrait" starring Minnie Driver. Looks like they're investing in 'real' talent for their movie reels.
It's a pretty cool idea.