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Tuesday, October 26, 2004

The Value of Ideas II
Lovemarks Gets Low Marks
About a month ago of went on a minor rant about a Tom Peters interview with Saatchi & Saatchi CEO Kevin Roberts. Mr. Roberts made an earthshaking (not!) revelation about turning companies (most recently his ad agency) from primarily product and service focused, into creativity-focused "Ideas Companies".

I didn't disagree with him, I just thought proper respect to a few the folks who'd been there before him would have been nice.

Last Friday, Brand Autopsy posted their list of Worthy Reads and Worthless Reads III and Kevin Roberts' book "Lovemarks" got a failing grade.

Ironically, one of the reasons Lovemarks received a Worthless Read ranking was because it lacked content to help generate new ideas.

It's not enough to be an "Ideas Company" --
you have to be a NEW IDEAS COMPANY.

On the other hand...
I learned about a new Worthy Read book called "Rules of the Red Rubber Ball". I can't wait to bounce a few of those red rubber ball ideas off the wall!


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