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Wednesday, May 14, 2003


Online Seminars FREE
Checkout Al Ries, Anthony Parinello, and Seth Godin!
Learned about a great new site offering free desktop seminars feauring INCREDIBLE speakers. You'd pay thousands in attendance fees, airline tickets, and hotel accommodations to see these guys in person -- but not from your computer! Great audio (high-speed access helps) with excellent slides. You can even choose to download the slide presentation!

So far I've only watched the Ries seminar, but it was excellent. Parinello's session is next on my list. Both of those presentations were archived from earlier sessions, but Seth Godin's presentation will be webcast live on Wednesday, May 21st at 12pm EST. You can register at the site linked below, as well as view the archived shows.
Genesys.com

Al Ries is the author of a virtual library of books on positioning and branding -- one of my favorites is "The 22 Immutable Laws of Internet Branding."

Anthony Parinello wrote a powerful book on selling entitled "Selling to VITO (the Very Important Top Officer)."

And (of course) Seth Godin has written at least dozen books on marketing, branding, and the internet -- his latest and greatest is "Purple Cow: Transform Your Business by Being Remarkable."

ENJOY!

Monday, May 12, 2003


Pardon the mess...
New BRAIN|BLOG Look!
Sorry for the broken/missing "Brite Site" links -- I'm revamping the look of the BRAIN|BLOG. It's getting a lot more traffic these days and I want to make sure it looks purty for all the company that's visiting. :)
Should be all fixed by mid-week. Thanks for your patience.

HEY! Did you see Seth Godin's article on the primary Idea Guy site? It's waaay Purple!

Wednesday, May 07, 2003


Slogan Generator
Step-by-step instructions for brainstorming clever business taglines
Most of you regular readers know my business tagline is "Ideas that mean business... and MORE business!" It took YEARS to evolve that puppy into the catchy little ditty it is today.

Who knows how much time and energy I could have saved if Marcia Yudkin's Business Name and Tag-Line Generator had been available back then?

Although... I'm hoping Marcia can use her generator to shorten the name a bit -- it's quite a mouthful! :)

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The Idea Department | PO Box 26392 | Columbus, OH 43226 | Phone/Fax (614) 340-7910
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