Seth's new book is a horse...er, cow... of a different color.
"Herd" of Seth Godin's new book on marketing?
It's all about finding the Purple Cow in your business and sharing it with the world.
The core message of the book is that your business needs to be remarkable, or it will remain invisible. The text is FILLED with great examples of companies discovering their purple cows. There are also ideas on how to find the purple cow in your own company.
Get a mooo-ve on and read the Fast Company article, then visit the official website to learn more -- or save yourself a lot of time and just go buy the book now!
Godin's first, self-published edition of this book sold out of the initial 10,000 copies in only 19 days!! I think I'm going to buy another copy to keep on hand... just in case my original wears out!